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Who We Are

We, MS&Consulting, are a leading marketing research company with more than 15 years of experience in Japan. We help clients get to know their customers better by conducting research via the method of mystery shopping. Our monitors would be sent to various shops to use and evaluate the services being provided. Currently, we are overseeing more than 430,000 evaluators nationwide in Japan and there are over 26,000 cases being conducted each month. Our clients are all related to the service sector one way or another such as restaurant, cosmetics, hospitality, banking, retails etc.

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Our Mission

We connect customers with stores, employees with executives and devote to “building a mentally wealthy society.”